Marketing, Events & Campaigns

The Brief

Make quantum computing feel approachable

Strangeworks needed a cohesive visual language for campaigns that could translate across conference booths, social media, email sequences, and landing pages — all while making deeply technical subject matter feel inviting to a broader audience.

Campaign overview — hero visual

Context

Quantum computing marketing sits at a difficult intersection: the audience ranges from PhD researchers to startup founders to enterprise CTOs. Every piece of creative had to balance credibility with clarity, avoiding both oversimplification and alienating jargon.

Event booth design

Social media campaign assets

Insights

01Conference attendees responded most to visuals that felt human and warm rather than hyper-technical.
02Email campaigns with bold, graphic-led headers saw 2.3x higher click-through rates.
03Social content with short-form motion consistently outperformed static posts.

Email campaign design system

The Problem

Fragmented visual identity across channels

Before a unified campaign system existed, each channel had its own look. Social posts didn’t match event materials, emails felt disconnected from landing pages. This inconsistency diluted brand recognition and made it harder to build trust with a skeptical technical audience.

Before: inconsistent social assets

Before: event collateral

Before: email templates

Solution

A modular campaign toolkit

I designed a flexible system of reusable components — layout templates, color-coded event themes, typographic lockups, and motion presets — that any team member could assemble into on-brand materials without needing to start from scratch each time.

Event Identities

Each major conference got its own sub-brand within the system: a unique color accent, pattern set, and badge — all derived from the core brand toolkit.

Campaign Sequences

Multi-touch email and social campaigns were designed as visual narratives with a clear arc, building anticipation from announcement through to post-event follow-up.

Campaign toolkit — component overview

Event sub-brand example A

Event sub-brand example B

The Outcome

Consistency that compounds

The campaign system reduced design turnaround by roughly 40% and gave the marketing team confidence to move fast without sacrificing quality. Brand recognition at events increased noticeably — attendees began approaching the booth saying they recognized us from social and email.

Final campaign materials in context