Make quantum computing feel approachable
Strangeworks needed a cohesive visual language for campaigns that could translate across conference booths, social media, email sequences, and landing pages — all while making deeply technical subject matter feel inviting to a broader audience.
Quantum computing marketing sits at a difficult intersection
The audience ranges from PhD researchers to startup founders to enterprise CTOs. Every piece of creative had to balance credibility with clarity, avoiding both oversimplification and alienating jargon.
- 01Conference attendees responded most to visuals that felt human and warm rather than hyper-technical.
- 02Email campaigns with bold, graphic-led headers saw 2.3x higher click-through rates.
- 03Social content with short-form motion consistently outperformed static posts.
Fragmented visual identity across channels
Before a unified campaign system existed, each channel had its own look. Social posts didn’t match event materials, emails felt disconnected from landing pages.
A modular campaign toolkit
I designed a flexible system of reusable components — layout templates, color-coded event themes, typographic lockups, and motion presets — that any team member could assemble into on-brand materials without needing to start from scratch each time.
Event Identities
Each major conference got its own sub-brand within the system: a unique color accent, pattern set, and badge — all derived from the core brand toolkit.
Campaign Sequences
Multi-touch email and social campaigns were designed as visual narratives with a clear arc, building anticipation from announcement through to post-event follow-up.
Consistency that compounds
The campaign system reduced design turnaround by roughly 40% and gave the marketing team confidence to move fast without sacrificing quality. Brand recognition at events increased noticeably — attendees approached our booths 40% more post rebrand.