Bridge

Bridge is a Nigerian creative and communications agency founded by Seunfunmi Tinubu and Amanda Wilcox. Through marketing, creative strategy, public relations, and communications, the agency helps artists connect with their audiences in ways that feel authentic and intentional.

As a new agency entering Nigeria’s growing creative industry, Bridge needed an identity that could clearly express its role as the link between artists and the people they want to reach. The system also needed to feel credible across client presentations, digital platforms, promotional materials, and future campaigns.

I led the project from identity development through digital execution. The central symbol abstracts the form of a bridge into a simple geometric mark, visually representing connection, movement, and exchange. Its modular construction allowed it to work as a standalone icon, framing device, and motion element throughout the system.

The wordmark uses a restrained typographic treatment that feels modern and editorial while allowing the symbol to remain distinctive. A flexible color palette introduced warmth and energy into the identity without compromising its clarity or professional tone.

I extended the visual system across business cards, promotional graphics, social media assets, outdoor advertising, and motion applications. The repeating shapes and animated elements helped the identity feel dynamic while maintaining a consistent relationship to the core bridge concept.

The website was designed and developed in Squarespace to introduce the agency, communicate its services, and give prospective clients a clear understanding of its approach. I created a modular layout that could accommodate written content, project imagery, and future updates as the agency grew.

My role included brand strategy, identity design, art direction, motion design, web design, Squarespace development, and the creation of supporting brand applications.